I once wrote about Wal-mart, Seven-Eleven adn Seven&I holdings group.
I’d like to continue talking about Japanese supermarket chains.
Seiyu, one of the largest supermarket chains, have been using promotional catch-phrase, “KY”.
It is a shortened phrase of “kakaku-yasuku”, and it means “low-price” in Japanese.
Seiyu was established in Japan and it was an absolutely Japanese supermarket chains before, but it was capitalized by world’s largest supermarket company “Wal-mart”.
Wal-mart doesn’t open their original store in Japan, but strategy of them, “low price supply”, is adopted to their group company Seiyu.
There is another meaning of KY, but it’s a kind of a Japanese slang, so I won’t explain about that.